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By 1900 many local pharmacies were making and selling their own versions of the liqueur, among them Joubert & Co.and Botica Alemana. The latter, owned by A.J. Naar, was reputed to have the best quality, and even exported it in small quantities for $4 per box of a dozen bottles. However, local production was very small scale and was not sufficient to meet the high local demand. So popular was the drink on the island that the Dutch liqueur was reimported, although it was far more expensive then the locally made version. The international fame of Curaçao liqueur is largely attributed to one company, Senior & Co. (founded in 1896) which, at the turn of the century, owned and operated a drugstore, Botica Excelsior, on Heerenstraat, Punda’s main commercial street. The firm’s pharmacist, Haim Mendes Chumaceiro, began producing an aperitif using a family recipe; this was soon introduced on the market as Senior’s Curaçao Tonic, and soon thereafter, dubbed Senior’s Curaçao Liqueur. Chumaceiro kept the rights to his secret recipe and after his death in 1938 his widow continued to produce the drink in small quantities out of her home. In 1945 Senior & Co. N.V. was incorporated and the company bought the rights from Mrs. Chumaceiro, agreeing to pay her a royalty on every bottle produced throughout her lifetime. Production was reorganized to increase output. Soon the liqueur became a favorite purchase for visiting cruise ship passengers, who enthusiastically carried it back home in the United States, fueling demand and spurring the creation of several imitations. Eventually S.E.L. Maduro & Sons took over management of the Senior company and moved the factory to the picturesque Chobolobo Plantation House just outside of town (in the present day shopping neighborhood of Saliña). Initially Senior & Co. only used oranges from its own trees, cultivated on the plantation, but, as demand increased, the company turned to other local orchards. After 1950 export of laraha peels was halted and all local production went to Senior & Co.
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Published: December 11, 2002